Overview

Our specialization

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  • MarketSense is an independent full service research agency founded by the team of professionals in 2004.
  • Our main specialization is marketing research in В2С segment .
  • Our capabilities include carrying out exclusive projects, which comprise B2B research and training, as well as social studies.
  • Our key values and principles:
    • International standards of quality and ethics of research
    • Combination of professionalism and creative inspiration
    • Individual approach to each client and each project
    • Innovation: new techniques and technologies

    Our advantages

    Types of research tasks

  • Research methodology and design of any complexity, including development of in-house methods and tools
  • Ideation: brainstorming and insights activation sessions with clients and respondents, innovative trainings
  • Biometric technologies: eye-tracking
  • Coordination of cross-cultural research: CIS, Baltic States, Eastern and Western Europe, USA, Middle East
  • Interactive software for any type of research:
    • Program-Simulator, specially crafted for conjoint analysis output visualization
    • Shelf-test for simulating virtual shelf stands
    • Mobile software for interviews and ethnography
    • Signature non-profit research projects on values, trends and charity
    • Consumer segmentation
    • U&A
    • Lifestyle, values and trends
    • Brand audit
    • Product/ concept/ name/ packaging/ logo/ shelf tests
    • Advertising / Brand activation research
    • Retail research
    • Price monitoring and price elasticity research
    • Mystery shopping
    • Social responsibility research
    • Heuristic studies and ideas generation

    And much more…

    Feedback from clients

    Every year we conduct a customer satisfaction study.