B2B Research

• Desk research (analysis of official statistics, other published data, experts’ estimations, GIS, etc.)
• Interviews/panel discussions with experts
• Surveys among corporate users of clients products and services
• Competitive analysis and company profiles based on open sources

• Market capacity, shares of key players
• Corporate imagery
• Market segmentation
• Distribution research
• Customer satisfaction and loyalty
• Mystery shopping

Approach:

• Comparative analysis of desk research data and data from corporate users research
• Data analysis in dynamics
• Placement of research data in a wider macroeconomic/industry context
• Cross-check of research data vs. expert view
• Benchmarking

Methods:

• Marketing mix, Boston matrix
• PEST, SWOT, Porter’s model

• Business owners
• Top managers
• Middle managers
• Experts in certain fields
• Business journalists
• Academics

• Specially trained and experienced in B2B team of recruiters and interviewers
• Reliable partners in Russian regions and former USSR countries
• Access to authoritative experts in such fields as statistics,
  engineering, house construction, construction materials manufacturing, real estate, and others

Food service, Automotive, Construction and construction materials, Telecommunications, Industrial equipment, Mechanical engineering, Electrical engineering, Real estate, Oil and gas, Pipeline transportation, and others