Read us again in Russian Food&Drinks market magazine
This summer read us again in Russian Food&Drinks market magazine!
The article “If that were possible to forbid forbidding.. ”, published in edition № 4 (163), 2017, p. 32 has been elaborated based on results of the cross-cultural study “Kids’ nutrition”, carried out during the Fall’2016 in Moscow and Warsaw by our company and Polish research institute ALMARES.
Our research shows that though moms in Russia and Poland share common view on the basic principles of kids’ nutrition (natural products, well-balanced diet, every-day hot meals), their vision of harmful products differs substantially. For example, Russian moms refer critically to RTE cereals, considering them to be a source of ‘hidden sugars’, which may eventually lead to diabetes , meanwhile RTE cereals are a very popular kids’ breakfast in Poland; vice-a-versa, it is typical for Russia to include in kids’ menu diverse products made of wheat flour – biscuits, buns, patties, spaghetti , while Polish moms tend to avoid them as they contain gluten, that may cause problems with gastrointestinal tract and allergic reactions.
Meanwhile, kids display impressive unity in their preferences, voting for kids’ chocolate, chips, spaghetti, sausages, packed juices and milkshakes.
The favorite brand of today’s global kids is Kinder; Russian list of kids’ favorites also includes Tchudo, Agusha, and FrutoNanya. Can’t miss taking a chance to congratulate the winners of Kids’ Rating
Russian Food & Drinks Market magazine is the leader in the area of specialized information on Russia food market; published in Russian and English.