Quantitative Research


We have gained significant research experience in categories such as:

  • Clothing
  • Footwear
  • Spirits
  • Automotive, etc.
  • In particular, using eye-tracking technology, shelf tests, etc.
  • Online and Offline
  • Our own Predispositions methodology
  • We have experience in segmentation research of such categories as: Financial services, Home Appliances, Confectionery, Pharmaceuticals, etc.
  • MarketSense specialists took ESOMAR trainings courses on segmentation.
  • With use of PSM, BPTO metrics
  • Conjoint analysis software simulator.

Sample and Analysis

Ensuring high quality data

Construction of optimal sample model, enabling to test more than 10 concepts within a single study, which involves complete orthogonal and D-efficient factorial designs and fractional replicas. Use the following deterministic and probabilistic sampling methods:

  • Nonprobability sampling: quota sampling, snowball sampling
  • Probabilistic sampling: stratified, systematic, simple random sampling
  • Cluster analysis of any complexity
  • Multidimensional scaling
  • Factor analysis;
  • SUMM (Single Unit Marketing Model)
  • Structural Equation Modeling
  • Choice-Based Conjoint

We use methods of data collection and quality control pursuing the main goal - to provide the most accurate and reliable information. The high quality data is ensured by provided:

  • Engaging highly qualified experienced supervisors, and strictly selected interviewers
  • Using special software for quotas tracing
  • Interviews quality control: independent controllers check from 20% to 100% of questionnaires collected by each interviewer
  • Double data entry – from 20% to 100% for each operator
  • Using centralized statistical control methods in studies employing CAPI