The project “What happens to your brand in 2015?2” investigates forecasts by consumers and experts regarding change in demand for various categories and brands. The forecasts were made in the period of economic complications at the eve of 2015.

The target of the study includes local consumers (450 Moscow residents, 18-55) and 22 marketing and research specialists from Russia, Germany, Great Britain, France, Italy, Sweden and Switzerland.

Results of this project were presented at our Client conference in February 2015.