MarketSense Conference “Forecasts and opportunities” 2015

 

The following presentations were introduced to the audience:

• Social responsibility: opinions, values, rankings
• Who is ready to pay for socially responsible brand?
• Social responsibility and crisis.
• Ecological certificate as marketing tool.
• What’s the cost of health”?

Speakers: Sofia Kruglyakova, Alexey Komisarov

• MarketStream – extending limits of interactivity.
• All opportunities of on-line forums with visual illustrations based on own on-line platform “MarketStream”.

Speakers: Anastasia Nesmelova, Ruslan Mintz

• How will your brand meet 2015?
• Consumer and expert forecasts on different categories and brands (based our initiative study).

Speakers: Tatiana Ziglina, Nina Telegina

• Narrativity and Creativity: new methods of insights searching.
• Synergy of different approaches to finding insights, new formats of focus groups and interviews (creative role sessions, crisis biographies, etc.) and introducing the new definition – IDG.

Speaker: Elena Mosicheva